On a positive side, I applaud companies like Kaiser Permanente, or at least their marketing department, for promoting a fun, pro-active health image through their campaign "Thrive." I have friends that work there and others who are insured with them, and they all seem very happy.
I've been consulting with a friend on a couple of events for another healthcare company who also is beginning an internal colorful "Pro-Fit = Profit" campaign. Some companies (hopefully) are getting it.
I compare this to a "what-if" theory that the IRS would actually consult taxpayers upfront rather than to attack and kill after the fact. Imagine the government taking a pro-active approach.
Sadly, most health insurance companies are now taking a governmental attitude towards their customers. Even the term "customer" is not appropriate. We are their circus animals, performing as they instruct. A customer at Macy's, or even with other types of insurance, can easily take his/her business elsewhere. Not with health insurance. For me, I am stuck in the three-ring agony of their discipline.
I lay in bed and dream of a person at Health Net who would say to me on the telephone, "I know this is a difficult time for you. How can I help you? I see that your doctor has ordered a CT Scan. Let me see what I can do to get that approved."
Instead, this is reality.
"Why do you need a CT Scan?!" (As if I'm asking for tickets to Disneyland.)
"Oh I don't know. I need artwork in my living room, and I thought a transparent black and white image of my cloudy lungs might be just the thing to perk up the feng shui."
As much as I make light of the situation, it really has been a serious problem. Knowing I had no time to argue because I needed to keep my chemotherapy on schedule, they switched me to an HMO and reassigned a new, cheaper oncologist. They told me that somewhere in the fine print of my policy it says, "PPO, except for cancer."
At any rate, I'm blessed that I have coverage. Many don't. It's a broken system that will require minds much greater than mine to repair it (and other minds to approve it). I trust that someday someone will hear, "How is it that I can help you?"
I'm folding up my soapbox and enthusiastically compiling a list of the best lunch suggestions I received. A much happier subject to think about.